Nahoru
Hospitality / F&B
Trigema, the investor behind the ski resort in Rokytnice nad Jizerou, approached us with a vision to create a new identity applicable across all of their mountain resorts. This led to the creation of the Nahoru brand.
The transformation began in the Krkonoše Mountains. In 2024, Resort Rokytnice underwent a complete rebranding — from visual identity and digital/offline communication to the navigation system. Our goal was to preserve the tradition of Rokytnice, celebrate the passion for sport, and highlight the unique atmosphere of the place. To achieve maximum impact, we carried out an extensive visual clutter reduction process, resulting in a cleaner and more cohesive brand.
Brand Strategy • Brand Architecture • Naming • Storytelling • Brand Creation • Destination Branding • Partnership Marketing • Campaign • Website • Signage & Wayfinding • Collaterals
Czech Republic
2024
Trigema
Nahoru.
Hospitality / F&B
Trigema, the investor behind the ski resort in Rokytnice nad Jizerou, approached us with a vision to create a new identity applicable across all of their mountain resorts. This led to the creation of the Nahoru brand.
The transformation began in the Krkonoše Mountains. In 2024, Resort Rokytnice underwent a complete rebranding — from visual identity and digital/offline communication to the navigation system. Our goal was to preserve the tradition of Rokytnice, celebrate the passion for sport, and highlight the unique atmosphere of the place. To achieve maximum impact, we carried out an extensive visual clutter reduction process, resulting in a cleaner and more cohesive brand.
Brand Strategy • Brand Architecture • Naming • Storytelling • Brand Creation • Destination Branding • Partnership Marketing • Campaign • Website • Signage & Wayfinding • Collaterals
Czech Republic
2024
Trigema
Trigema, the investor behind the ski resort in Rokytnice nad Jizerou, approached us with a vision to create a new identity applicable across all of their mountain resorts. This led to the creation of the Nahoru brand.
The transformation began in the Krkonoše Mountains. In 2024, Resort Rokytnice underwent a complete rebranding — from visual identity and digital/offline communication to the navigation system. Our goal was to preserve the tradition of Rokytnice, celebrate the passion for sport, and highlight the unique atmosphere of the place. To achieve maximum impact, we carried out an extensive visual clutter reduction process, resulting in a cleaner and more cohesive brand.
Brand Strategy • Brand Architecture • Naming • Storytelling • Brand Creation • Destination Branding • Partnership Marketing • Campaign • Website • Signage & Wayfinding • Collaterals
Czech Republic
2024
Trigema
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Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by double clicking on it. After you are done just click on the yellow checkmark button on the top right to save. Have Fun!
