Sir Hotel Prague

Hospitality / F&B

In the heart of Prague’s Old Town, SiR Hotel blends historical heritage with refined contemporary aesthetics. For this boutique hospitality landmark, we crafted a bespoke system of interior and exterior signage, including safety markings, that both respects the building’s architectural legacy and enhances the artistic vision of Linda Boronkay Studio’s interior design.

Spanning five multifunctional floors, we developed a complex yet intuitive wayfinding system. From backlit metal logos and precision-cut icons to subtle room identifiers, every detail was designed to feel both elevated and effortless. Rather than compete for attention, the signage quietly supports the guest experience. Paired with custom typography and carefully selected materials approved by the client, the system became a vital layer of hospitality.

Signage • Wayfinding • Partnerships

Czech Republic
2025

Sir Hotel Prague

Hospitality / F&B

In the heart of Prague’s Old Town, SiR Hotel blends historical heritage with refined contemporary aesthetics. For this boutique hospitality landmark, we crafted a bespoke system of interior and exterior signage, including safety markings, that both respects the building’s architectural legacy and enhances the artistic vision of Linda Boronkay Studio’s interior design.

Spanning five multifunctional floors, we developed a complex yet intuitive wayfinding system. From backlit metal logos and precision-cut icons to subtle room identifiers, every detail was designed to feel both elevated and effortless. Rather than compete for attention, the signage quietly supports the guest experience. Paired with custom typography and carefully selected materials approved by the client, the system became a vital layer of hospitality.

Signage • Wayfinding • Partnerships

Czech Republic
2025

In the heart of Prague’s Old Town, SiR Hotel blends historical heritage with refined contemporary aesthetics. For this boutique hospitality landmark, we crafted a bespoke system of interior and exterior signage, including safety markings, that both respects the building’s architectural legacy and enhances the artistic vision of Linda Boronkay Studio’s interior design.

Spanning five multifunctional floors, we developed a complex yet intuitive wayfinding system. From backlit metal logos and precision-cut icons to subtle room identifiers, every detail was designed to feel both elevated and effortless. Rather than compete for attention, the signage quietly supports the guest experience. Paired with custom typography and carefully selected materials approved by the client, the system became a vital layer of hospitality.

Signage • Wayfinding • Partnerships

Czech Republic
2025

sirhotels.com

Drop us a line at. [email protected]

Prague

Churchill I

Italská 2581/67

120 00 Praha 2

Czechia

Henceforth. is a strategic consultancy for real estate, hospitality and luxury brands.

Prague / Bratislava / Vienna / Berlin / Milano / Dubai

Henceforth. is a strategic consultancy for real estate, hospitality and luxury brands.

Prague / Bratislava / Vienna / Berlin / Milano / Dubai

Henceforth. is a strategic consultancy for real estate, hospitality and luxury brands.

Prague / Bratislava / Vienna / Berlin / Milano / Dubai