Nahoru

Hospitality / F&B

The resort, nestled among the Krkonoše hills, boasts a total of 13.5 km of ski slopes, two chairlifts, and numerous ski tows. After becoming part of the Trigema family, the resort is paving the way for premium technologies to bring an Alpine experience to the heart of Czechia's Krkonoše mountains.

In 2024, the resort underwent an extensive rebrand, leaving no aspect untouched. From brand identity through digital to offline and signage, our goal was to honour Rokytnice’s tradition, celebrate the love for sports, and embrace the one-of-a-kind experience. To allow the brand to truly shine, we carried out an extensive visual de-pollution process, creating a cleaner, more cohesive expression.

Brand Creation • Naming • Brand Strategy • Collaterals • Campaign

Czech Republic
2024
Trigema

nhr.cz

Nahoru.

Hospitality / F&B

The resort, nestled among the Krkonoše hills, boasts a total of 13.5 km of ski slopes, two chairlifts, and numerous ski tows. After becoming part of the Trigema family, the resort is paving the way for premium technologies to bring an Alpine experience to the heart of Czechia's Krkonoše mountains.

In 2024, the resort underwent an extensive rebrand, leaving no aspect untouched. From brand identity through digital to offline and signage, our goal was to honour Rokytnice’s tradition, celebrate the love for sports, and embrace the one-of-a-kind experience. To allow the brand to truly shine, we carried out an extensive visual de-pollution process, creating a cleaner, more cohesive expression.

Brand Creation • Naming • Brand Strategy • Collaterals • Campaign

Czech Republic
2024
Trigema

nhr.cz

The resort, nestled among the Krkonoše hills, boasts a total of 13.5 km of ski slopes, two chairlifts, and numerous ski tows. After becoming part of the Trigema family, the resort is paving the way for premium technologies to bring an Alpine experience to the heart of Czechia's Krkonoše mountains.

In 2024, the resort underwent an extensive rebrand, leaving no aspect untouched. From brand identity through digital to offline and signage, our goal was to honour Rokytnice’s tradition, celebrate the love for sports, and embrace the one-of-a-kind experience. To allow the brand to truly shine, we carried out an extensive visual de-pollution process, creating a cleaner, more cohesive expression.

Brand Creation • Naming • Brand Strategy • Collaterals • Campaign

Czech Republic
2024
Trigema

nhr.cz

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Call us at. +420 775 676 707

Prague

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Czechia

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