Metrostav Development
Developer
Metrostav Development approached us to help define a new creative and communication direction for the brand. The result is Moving Metropolitans, a concept that shifts the perspective on development. Instead of focusing on architecture, it places people and everyday urban life at the center.
We developed the strategic concept, brand narrative and overall creative direction. This included the design of the campaign identity, outdoor and print communication, as well as the structure and design of the new website. Our task was to transform the brand’s values into a coherent and contemporary expression that resonates with a metropolitan audience and reflects the dynamics of modern city life.
Strategic Concept • Brand Narrative • Creative Vision • Outdoor & Print Communication • Website Design & Structure
Czech Republic
2026
Metrostav Development
Metrostav Development
Developer
Metrostav Development approached us to help define a new creative and communication direction for the brand. The result is Moving Metropolitans, a concept that shifts the perspective on development. Instead of focusing on architecture, it places people and everyday urban life at the center.
We developed the strategic concept, brand narrative and overall creative direction. This included the design of the campaign identity, outdoor and print communication, as well as the structure and design of the new website. Our task was to transform the brand’s values into a coherent and contemporary expression that resonates with a metropolitan audience and reflects the dynamics of modern city life.
Strategic Concept • Brand Narrative • Creative Vision • Outdoor & Print Communication • Website Design & Structure
Czech Republic
2026
Metrostav Development
Metrostav Development approached us to help define a new creative and communication direction for the brand. The result is Moving Metropolitans, a concept that shifts the perspective on development. Instead of focusing on architecture, it places people and everyday urban life at the center.
We developed the strategic concept, brand narrative and overall creative direction. This included the design of the campaign identity, outdoor and print communication, as well as the structure and design of the new website. Our task was to transform the brand’s values into a coherent and contemporary expression that resonates with a metropolitan audience and reflects the dynamics of modern city life.
Strategic Concept • Brand Narrative • Creative Vision • Outdoor & Print Communication • Website Design & Structure
Czech Republic
2026
Metrostav Development
Key visual
& Campaign
Moving Metropolitans is built on a simple belief: cities are not defined by buildings, but by the people who keep them in motion.
The visual language expresses rhythm and movement. Repeated figures, shifting compositions and strong metropolitan styling capture the energy of everyday life in Prague. Architecture is not presented as the hero. Instead, it becomes the framework for the life unfolding within and around it.
Key visual
& Campaign
Moving Metropolitans is built on a simple belief: cities are not defined by buildings, but by the people who keep them in motion. The visual language expresses rhythm and movement. Repeated figures, shifting compositions and strong metropolitan styling capture the energy of everyday life in Prague. Architecture is not presented as the hero. Instead, it becomes the framework for the life unfolding within and around it.
Website
The website is not just a presentation of projects, but a tool that brings the brand closer to people and communicates its approach to the city. The content is designed to connect individual projects with stories and the broader context of urban life. Alongside the developments themselves, it gives space to people, values and themes that shape the work. This is reflected in the visual execution as well. Clean layouts, strong typography and restrained visuals ensure clarity, while smooth navigation and subtle animations echo the rhythm and movement of the city. The website therefore does not function as a catalogue, but as a platform that expresses how the brand thinks about the city.
Website
The website is not just a presentation of projects, but a tool that brings the brand closer to people and communicates its approach to the city. The content is designed to connect individual projects with stories and the broader context of urban life. Alongside the developments themselves, it gives space to people, values and themes that shape the work. This is reflected in the visual execution as well. Clean layouts, strong typography and restrained visuals ensure clarity, while smooth navigation and subtle animations echo the rhythm and movement of the city. The website therefore does not function as a catalogue, but as a platform that expresses how the brand thinks about the city.
Drop us a line at. [email protected]
Drop us a line at. [email protected]
Prague
Churchill I
Italská 2581/67
120 00 Praha 2
Czechia
Henceforth. is a strategic consultancy for real estate, hospitality and luxury brands.
Prague / Bratislava / Vienna / Berlin / Milano / Dubai
Henceforth. is a strategic consultancy for real estate, hospitality and luxury brands.
Prague
Churchill I
Italská 2581/67
120 00 Praha 2
Czechia
Prague / Bratislava / Vienna / Berlin / Milano / Dubai
Henceforth. is a strategic consultancy for real estate, hospitality and luxury brands.
Prague
Churchill I
Italská 2581/67
120 00 Praha 2
Czechia
Prague / Bratislava / Vienna / Berlin / Milano / Dubai