Bakers Court
Residential Destination
Every place has a story. Bakers Court had one long before the first plans were drawn. When Metrostav Development approached us, our role was to go beyond naming and design and bring its story to light. We set out to translate the site’s heritage into a contemporary brand, one that would feel authentic, grounded in context and at the same time relevant for modern urban living.
Starting from the site’s history, its character, and its connection to Prague’s breadmaking tradition, we developed a clear concept in which the baker becomes a symbol of creation, everyday life, and community. Building on this idea, we created a unified identity system that bridges the past with contemporary living across all touchpoints—from naming and brand identity to digital and physical applications.
Strategic Concept • Brand Narrative • Creative Vision • Outdoor & Print Communication • Website Design & Structure
Czech Republic
2026
Metrostav Development
Bakers Court
Residential Destination
Every place has a story. Bakers Court had one long before the first plans were drawn. When Metrostav Development approached us, our role was to go beyond naming and design and bring its story to light. We set out to translate the site’s heritage into a contemporary brand, one that would feel authentic, grounded in context and at the same time relevant for modern urban living.
Starting from the site’s history, its character, and its connection to Prague’s breadmaking tradition, we developed a clear concept in which the baker becomes a symbol of creation, everyday life, and community. Building on this idea, we created a unified identity system that bridges the past with contemporary living across all touchpoints—from naming and brand identity to digital and physical applications.
Strategic Concept • Brand Narrative • Creative Vision • Outdoor & Print Communication • Website Design & Structure
Czech Republic
2026
Metrostav Development
Every place has a story. Bakers Court had one long before the first plans were drawn. When Metrostav Development approached us, our role was to go beyond naming and design and bring its story to light. We set out to translate the site’s heritage into a contemporary brand, one that would feel authentic, grounded in context and at the same time relevant for modern urban living.
Starting from the site’s history, its character, and its connection to Prague’s breadmaking tradition, we developed a clear concept in which the baker becomes a symbol of creation, everyday life, and community. Building on this idea, we created a unified identity system that bridges the past with contemporary living across all touchpoints—from naming and brand identity to digital and physical applications.
Strategic Concept • Brand Narrative • Creative Vision • Outdoor & Print Communication • Website Design & Structure
Czech Republic
2026
Metrostav Development
Logo
The logo is based on a simple circular form inspired by a loaf of bread. A subtle reference to the site’s heritage. This minimal gesture gives the brand a timeless and recognisable quality, while reinforcing its connection to the story of the place.
Naming system
The name Bakers Court grows from the site’s character and history, with the baker as a symbol of creation and everyday rhythm. This idea shapes a clear naming system: The Baker, Baker Garden, Baker Pavilion, and Baker Row—distinct yet unified, forming a coherent and easy-to-navigate whole.
Logo
The logo is based on a simple circular form inspired by a loaf of bread. A subtle reference to the site’s heritage. This minimal gesture gives the brand a timeless and recognisable quality, while reinforcing its connection to the story of the place.
Naming system
The name Bakers Court grows from the site’s character and history, with the baker as a symbol of creation and everyday rhythm. This idea shapes a clear naming system: The Baker, Baker Garden, Baker Pavilion, and Baker Row—distinct yet unified, forming a coherent and easy-to-navigate whole.
Key Visual & Print
The key visual uses a clear, consistent layout that pairs strong architectural imagery with a distinctive colour system for each building—ensuring easy recognition and individual identity. Designed to scale from billboards and site fencing to smaller formats, it maintains high visibility while staying refined and cohesive.
Corporate Suite
The corporate suite brings together business cards, folders, brochures, and packaging into one cohesive system. Consistent design principles and careful detailing run through every piece, creating a clear, unified, and professional presentation.
Corporate Suite
The corporate suite brings together business cards, folders, brochures, and packaging into one cohesive system. Consistent design principles and careful detailing run through every piece, creating a clear, unified, and professional presentation.
Corporate Suite
The corporate suite brings together business cards, folders, brochures, and packaging into one cohesive system. Consistent design principles and careful detailing run through every piece, creating a clear, unified, and professional presentation.
Online presence
The website brings the brand into a digital environment, presenting the story, architecture, and lifestyle of Bakers Court. Its refined visual language ensures a consistent experience across the website, while a clearly defined visual direction for social media keeps all ongoing online communication aligned.
CGI by Monolot studio.
Signage & Wayfinding
The signage for the sales centre establishes the first physical expression of the Bakers Court identity. Clear, confident and easy to navigate, it introduces visitors to the tone of the destination while ensuring an intuitive and welcoming experience from the very first contact.
Signage & Wayfinding
The signage for the sales centre establishes the first physical expression of the Bakers Court identity. Clear, confident and easy to navigate, it introduces visitors to the tone of the destination while ensuring an intuitive and welcoming experience from the very first contact.
Drop us a line at. [email protected]
Drop us a line at. [email protected]
Prague
Churchill I
Italská 2581/67
120 00 Praha 2
Czechia
Henceforth. is a strategic consultancy for real estate, hospitality and luxury brands.
Prague / Bratislava / Vienna / Berlin / Milano / Dubai
Henceforth. is a strategic consultancy for real estate, hospitality and luxury brands.
Prague
Churchill I
Italská 2581/67
120 00 Praha 2
Czechia
Prague / Bratislava / Vienna / Berlin / Milano / Dubai
Henceforth. is a strategic consultancy for real estate, hospitality and luxury brands.
Prague
Churchill I
Italská 2581/67
120 00 Praha 2
Czechia
Prague / Bratislava / Vienna / Berlin / Milano / Dubai