Metrostav Development
Developer
Metrostav Development approached us to help define a new creative and communication direction for the brand. The result is Moving Metropolitans, a concept that shifts the perspective on development. Instead of focusing on architecture, it places people and everyday urban life at the center.
We developed the strategic concept, brand narrative and overall creative direction. This included the design of the campaign identity, outdoor and print communication, as well as the structure and design of the new website. Our task was to transform the brand’s values into a coherent and contemporary expression that resonates with a metropolitan audience and reflects the dynamics of modern city life.
Strategic Concept • Brand Narrative • Creative Vision • Outdoor & Print Communication • Website Design & Structure
Czech Republic
2026
Metrostav Development
Metrostav Development
Developer
Metrostav Development approached us to help define a new creative and communication direction for the brand. The result is Moving Metropolitans, a concept that shifts the perspective on development. Instead of focusing on architecture, it places people and everyday urban life at the center.
We developed the strategic concept, brand narrative and overall creative direction. This included the design of the campaign identity, outdoor and print communication, as well as the structure and design of the new website. Our task was to transform the brand’s values into a coherent and contemporary expression that resonates with a metropolitan audience and reflects the dynamics of modern city life.
Strategic Concept • Brand Narrative • Creative Vision • Outdoor & Print Communication • Website Design & Structure
Czech Republic
2026
Metrostav Development
Metrostav Development approached us to help define a new creative and communication direction for the brand. The result is Moving Metropolitans, a concept that shifts the perspective on development. Instead of focusing on architecture, it places people and everyday urban life at the center.
We developed the strategic concept, brand narrative and overall creative direction. This included the design of the campaign identity, outdoor and print communication, as well as the structure and design of the new website. Our task was to transform the brand’s values into a coherent and contemporary expression that resonates with a metropolitan audience and reflects the dynamics of modern city life.
Strategic Concept • Brand Narrative • Creative Vision • Outdoor & Print Communication • Website Design & Structure
Czech Republic
2026
Metrostav Development
Key visual
& Campaign
Moving Metropolitans is built on a simple belief: cities are not defined by buildings, but by the people who keep them in motion.
The visual language expresses rhythm and movement. Repeated figures, shifting compositions and strong metropolitan styling capture the energy of everyday life in Prague. Architecture is not presented as the hero. Instead, it becomes the framework for the life unfolding within and around it.
Key visual
& Campaign
Moving Metropolitans is built on a simple belief: cities are not defined by buildings, but by the people who keep them in motion.
The visual language expresses rhythm and movement. Repeated figures, shifting compositions and strong metropolitan styling capture the energy of everyday life in Prague. Architecture is not presented as the hero. Instead, it becomes the framework for the life unfolding within and around it.
Website
The website expresses the Moving Metropolitans concept through a refined and contemporary design language.
Clean layouts, strong typography and a restrained use of visuals create a sense of clarity and rhythm, while subtle transitions and flowing navigation echo the movement of the city.
Website
The website expresses the Moving Metropolitans concept through a refined and contemporary design language.
Clean layouts, strong typography and a restrained use of visuals create a sense of clarity and rhythm, while subtle transitions and flowing navigation echo the movement of the city.
Drop us a line at. [email protected]
Drop us a line at. [email protected]
Prague
Churchill I
Italská 2581/67
120 00 Praha 2
Czechia
Bratislava
Apollo Business Center II
Prievozská 4d
821 09 Bratislava
Slovakia
Dubai
The Dome Tower
JLT – Dubai
PO Box 337030
UAE
Berlin
Warschauer Platz 11
10245 Berlin
Germany
Prague
Churchill I
Italská 2581/67
120 00 Praha 2
Czechia
Bratislava
Apollo Business Center II
Prievozská 4d
821 09 Bratislava
Slovakia
Dubai
The Dome Tower
JLT – Dubai
PO Box 337030
UAE
Berlin
Warschauer Platz 11
10245 Berlin
Germany